In Episode 27 of The Healthcare Leadership Experience, Lisa is joined by Lisa Larter from The Lisa Larter Group to discuss the benefits of your hospital launching a podcast.
As Lisa observes: ‘’Podcasts are a phenomenal way for hospitals to share their message, to become educational, to have their physicians talk about their expertise or new innovations or just to get to know them.’’
This episode is sponsored by VIE Healthcare Consulting ® which has proudly helped hospitals save $772 million since 1999.
In today’s episode you’ll hear:
The compelling statistics that should convince your hospital to launch a podcast, including:
• 104 million have listened to a podcast in the last month.
• In 2021, 41% of Americans listened to podcasts every month.
• Podcasting has now surpassed Netflix.
The biggest reasons podcasts fail to engage their target audience. Hint: Boring content is a turn-off.
The ‘’edutaining’’ value of podcasts and why the time to start is now. ‘’Those that start now will definitely be leading the way.’’
How the SEO benefits of podcasts could help to reduce your hospital spend on paid organic search. ‘’Page search is great, but even better is coming up on the top of Google ….with a podcast that's answering the questions your patients are looking for.’’
The key things every hospital should consider when starting a podcast – and why a clear strategy is essential for success.
Why we need to make healthcare more human when it comes to podcasts – and why SEO is like stealth marketing. ‘’It can be used to create small, short-form pieces of content. It can be used to create social media posts…. audiograms… TikTok videos.’’
The importance of hashtags and the need for a memorable podcast name.
VIE Healthcare’s exciting announcement for a hospital podcast pilot – you heard it here first!
For more on marketing in healthcare, listen again to Episode 2 of The Healthcare Leadership Experience.
Contact Lisa Miller at lmiller@viehealthcare.com today to be part of THLE’s pilot hospital podcast.
Connect with Lisa:
📱https://www.linkedin.com/in/lisamiller/
