The Patient is the Hero of the Story with Dr. J.J. Peterson

In this episode, Lisa is joined by Dr. J.J. Peterson, Chief of Teaching and Facilitation, StoryBrand.

He is the co-author of Marketing Made Simple, A Step-By-Step Marketing Plan for Any Business

In this episode:

• Thinking differently about your messaging to patients
• Rules to telling a good story
• Children's Hospital of Orange County
• Getting more engagement and buy-in
• Applying the StoryBrand Framework to marketing

🖥  https://storybrand.com

Connect with Lisa:

🖥 https://viehealthcare.com

📱https://www.linkedin.com/in/lisamiller/

Check out this episodes sponsor:

🖥 https://isugezt.com