In these audiograms, taken from Episode 11 of The Healthcare Leadership Experience, Lisa Miller is joined by Curtis Brooks. Together they discuss how to think differently when engaging with the C-Suite.
Audiogram A
What’s ironic is everyone makes the same mistakes in presenting an internal business case to the C Suite, board members or the hospital CFO. But that means there are common success factors in building a persuasive business case, and a persuasive business case motivates your stakeholders to act.
Audiogram B
The secret to ensure a successful presentation is establishing context. Generally, we fail to choose a context because we think it’s obvious, but that’s not necessarily true. Context matters in every business communication. That applies to healthcare too. Context provides a place for people and ideas to come together.
Audiogram C
One common mistake is the belief that a successful presentation is concise, but success doesn’t depend on how long a presentation is. It depends on how long it feels. A 40 minute presentation can feel like 5 minutes when it’s focused. Success comes down to how you structure and narrate the content in each slide.
Audiogram D
How can you ensure your business case request is prioritized? I recommend starting by inviting agreement on critical success factors. In healthcare that might be related to an enhanced patient experience or cost reduction. If your recommendation aligns with those factors, it’s more likely to succeed.
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