Narrative Transportation | Ep.5 | The Healthcare Leadership Experience with Lisa Miller

In this episode, Lisa is joined by Dr. J.J. Peterson, Chief of Teaching and Facilitation, StoryBrand.
He is the co-author of Marketing Made Simple, A Step-By-Step Marketing Plan for Any Business

In this episode:
• Thinking differently about your messaging to patient
• Rules to telling a good story
• Children's Hospital of Orange County
• Getting more engagement and buy-in
• Applying the StoryBrand Framework to marketing

Contact with J.J:
🖥 https://www.storybrand.com

Connect with Lisa:
🖥 https://www.viehealthcare.com
🖥 https://www.thehealthcareleadershipexperience.com/
📱 https://www.linkedin.com/in/lisamiller/