Ian Baer

Ian Baer boasts a wealth of experience in agency leadership, spanning over three decades with a specialized focus on healthcare marketing. A visionary in brand strategy, digital engagement, and direct response tactics, Ian has a proven track record of driving success in the healthcare sector.
In 2020, he pioneered Sooth, a pioneering marketing science company tailored to the healthcare industry. As the driving force behind Sooth, Ian employs innovative approaches to decode the emotional triggers within healthcare decision-making. His dedication to excellence has garnered numerous awards, reflecting his commitment to elevating healthcare marketing through empathy and strategic insight. Ian's mission is clear: to empower healthcare brands to forge deeper connections and achieve transformative results.